About us

Energy drives every aspect of our human economies. It powers our industries, our homes, our vehicles, our lives. But the vast majority of our energy comes from fossil fuels. Common sense and science tell us that has to change. Our business at Fresh Energy is not just to imagine transforming the energy system, it’s to push government and industry to rise to the reality.

Energy policy that benefits all

Fresh Energy works for a future where energy production and transportation stimulate local economies and create clean energy jobs. One where pollution is a thing of the past, where the energy we need doesn’t harm the people we love. And one that reflects Midwesterners’ love and respect for environment and communities.

We work in the realm of public policy, changing the rules that govern our energy system. Our efforts focus on energy efficiency, clean energy, transportation and land use, and carbon reduction. We’re successful because we’ve got the necessary expertise, strong alliances, and the support of thoughtful, engaged people like you.

Our mission

Shape and drive realistic, visionary energy policies that benefit all.

Our vision

An economy we thrive in and energy that ensures our well-being.

Guiding principles

We act with courage and urgency.
Our economy, environment, and health cannot wait.

We act with a clear purpose.
Our priorities are driven by the impact of the outcomes.

We act from fact.
Sound analysis and open-minded, independent evaluation inform and influence our policy choices.

We act with transparency and integrity.
You’ll know exactly who we are and what we stand for.

We act in the spirit of cooperation and fairness.
The best way to solve our energy problems is by working together.

We act with respect for all people and the environment.
A critical part of achieving our mission is by living the principles we endorse.


Fresh Energy was founded in 1990 under the name Minnesotans for an Energy-Efficient Economy (ME3). The organization was formed to launch Minnesota into the global arena as a leader on clean energy issues. ME3 began as an alliance of organizations working on energy conservation, economic development, environmental protection, neighborhood issues, and civic engagement, and later became an independent organization in its own right.

For more than 20 years, we have transformed widely-held environmental and economic ideals into smart government policy. Along the way we’ve grown rapidly, with new expertise in development, communications, and media relations. In 2006 we changed our name to Fresh Energy to better reflect the broader scope of our organization.