Fresh Energy Strategic Framework

In 2020 Fresh Energy updated the Strategic Framework that guides the organization. Based on careful analysis, we refreshed and redefined the mission, vision, and imperatives at the heart of our work. Read more about the process here and thinking behind the framework here.


A just, prosperous, and resilient future powered by a shared commitment to a carbon-neutral economy.


Shape and drive bold policy solutions to achieve equitable carbon-neutral economies.

Strategic Imperatives

Decarbonize the electricity sector serving Minnesota

Speed the transition to a zero-carbon electric grid, optimizing generation, transmission, distribution through deployment and innovation. Achieve 90% carbon-free electricity serving Minnesota, securing binding commitments by utilities and other key decision makers by 2025. Concurrently drive progress toward the more difficult final 10%.

Create a carbon-neutral economy through high-impact integrated solutions

Partner to achieve a carbon-neutral economy by 2050 through multiple strategies and technologies, including but not limited to: energy efficiency, beneficial electrification, carbon management, product and process engineering, and changes to our built environment. Toward this end, actively identify and execute on the highest leverage opportunities across the economy including industry, transportation, agriculture, buildings, and other sectors.

Ensure an equitable and just energy transition

Build prosperity and health, reduce disparities, and protect consumers as we transition to carbon-neutral economies. In both process and outcome, actively engage all communities including Black, Indigenous, people of color, all genders, rural, LGBTQ+, persons with disabilities, displaced workers and others economically impacted by the transition to clean energy.

Build a shared commitment to climate action

Create strong, collaborative partnerships with decision makers and stakeholders at all levels of government, consumers, elected officials across the political spectrum, labor unions, nonprofits in all sectors, businesses large and small, and communities most vulnerable to climate change.

Strengthen public resolve for change

Catalyze support for a carbon-neutral economy—from education to action. Move the public from agreement to commitment to mobilization, using a wide range of effective strategic communications, including journalism, media, issue campaigns, public speaking, and events.

Click here to learn more about Fresh Energy’s strategic planning process from staff and board.