Are you an awesome communicator who cares about the future of clean energy and wants to inspire others to get involved? Are you a communications strategist who loves to collaborate and execute top-quality projects that move the needle on energy and climate? Do you have strong writing, verbal, and technical skills, attention to detail, and a passion for bringing people together? If so, read on!
For more than 27 years, Fresh Energy has been speeding Minnesota’s transition to a clean energy economy to ensure that our region enjoys good health, a vibrant economy, and thriving communities today and for generations to come. Our mission is to shape and drive realistic, visionary energy policies that benefit all. Together we are working toward a vision for an economy we thrive in and energy that ensures our well-being.
From the United Nations report on global warming to increased severe weather and wildfires, the message is clear: we need to do more and we need to do it now. Minnesota is on its way to moving the needle on carbon reduction, with clean, affordable wind and solar gaining ground and improving the health and well-being of our communities. But there is much work to be done.
Fresh Energy has been an early proponent of beneficial electrification, recognizing that to achieve the level of carbon reduction we need now, we must combine deep decarbonization of electricity generation with thoughtful electrification of transportation, buildings, and other sectors of the economy—while continuing to promote energy efficiency and ensure all solutions are equitable.
Fresh Energy’s focus on policy is particularly crucial at this time, and our experts are paving the way for Minnesota to harness the power of the marketplace to expand the adoption of renewable energy and accelerate our leadership in the clean energy economy.
As the needs and opportunities grow to move quickly on the transition to clean energy, Fresh Energy is expanding its staff, creating a great opportunity to join our team.
SUPERVISION: DIRECTION RECEIVED AND/OR GIVEN
Supervised by the Deputy Executive Director. Will work cross-departmentally and function as facilitator and guide to other staff in order to accomplish the task.
Speeding the transition to a clean energy economy will require an inspired and engaged public. Fresh Energy’s Senior Communications and Engagement Associate plays a central role in communicating effectively about Fresh Energy’s work and inspiring people across the state to be part of the solution. This highly collaborative position works closely with Fresh Energy’s development and programmatic staff and contractors.
A. Print and online publications and social media
- Prepare/update and execute communications plans that strategically address content, channels, readership, and budget against outcomes in collaboration with program departments and development staff.
- Lead Fresh Energy’s branded communications work ensuring a strategic, high quality approach across channels.
- Manage Fresh Energy’s website content and provide general administration of the site, including editing, formatting, and organizing new content, with assistance from technical consultants as needed.
- Edit and help write blog posts, newsletter articles, and other communications about Fresh Energy people, policies, and programs.
- Oversee the development and dissemination of Fresh Energy’s monthly Powering Progress e-newsletter, ensuring that content is strategic, comprehensive, and inspiring.
- Develop social media strategy, measure, evaluate, and retool for each relevant social media outlet.
- Steer Fresh Energy’s visual identity and ensure we use compelling photos, infographics, and other tools to communicate effectively.
- Ensure Fresh Energy is using the best, most effective communication tools and regularly measure results, conduct A/B testing, and use other strategies to maximize effectiveness.
B. Policy-focused communications and strategy.
- Work with Fresh Energy’s content experts to develop and implement policy-specific communications strategies including message framing, use of best messengers, and deployment of key staff and partners.
- Plan and execute policy-focused communications projects (videos, campaigns, earned and paid media, Twitter and other social media) to achieve priority results.
- Regularly evaluate progress, test approaches, and lead other refinements to ensure best results.
- Provide regular trainings, briefings, and coaching to staff to continuously improve the communications ability of our team.
C. Media Relations.
- Act as the organization’s primary point of contact for media inquiries, producing talking points, background materials, and media resources as needed.
- Create and distribute news releases/statements and other communications with media contacts.
- Help identify priority media outlets for advancing specific Fresh Energy policy goals and objectives.
- Provide policy staff with messaging guidance and support for presentations and other deliverables that align with Fresh Energy’s communications plan.
- Collaborate with management on messaging and planning for crisis communications.
D. Engagement and base-building.
- Strategically build the base of people who are aware of/involved in Fresh Energy across major metrics (email newsletter subscribers, event attendees, etc.)
- Lead strategy and collaborative execution of Fresh Energy branded programmatic events, serving as point person for staff teams to ensure effective completion of promotion, materials, speakers, and venue interface, logistics, day-of event needs, follow-up, and evaluation.
- Coordinate with staff to identify events where Fresh Energy should have a presence to achieve programmatic goals and/or build the organizational profile with key constituencies and provide staffing and materials.
- Synthesize and analyze metrics and adjust strategies as needed to reach base-building targets.
- Collaborate with Fresh Energy individual giving staff, providing content for donor-related communications materials.
- Provide tailored communications for key audiences, such as businesses and foundations and assist in coordinating outreach to these constituencies.
E. Additional duties as assigned.
- Bachelor’s Degree or higher with five or more years of professional experience in communications, media relations, and engagement.
- Experience in preparing and executing communications plans
- Excellent written and oral communications skills.
- Ability to interpret and synthesize complex information and to write and edit materials tailored to specified media and audiences.
- Excellent project management capabilities, judgement, and independent/strong decision-making abilities.
- Advanced knowledge of current, multichannel communications strategies and best practices.
- Project and event management experience, including managing time, resources, and multiple priorities simultaneously.
- Strong technical aptitude including experience in WordPress or similar content management systems. Experience with Photoshop, InDesign, and Adobe Illustrator a plus.
- Understanding of nonprofit fundraising; ability to frame and communicate projects to funders.
- Ability to successfully deliver on key organizational priorities by working effectively across departments and with multiple and diverse internal/external stakeholders.
- Ability to exercise editorial and brand quality control across the organization.
- Commitment to the mission of Fresh Energy.
Compensation and benefits
- Starting salary range for this position is $58,000-64,000, based on experience.
- This is a full-time, exempt position, working 40 hours per week. We believe in work-life balance and are committed to keeping the workload in alignment with the true hours worked.
- Staff accrue 24 days of PTO throughout their first year of work (increases each year of employment), 14 paid holidays, and a flexible, family-friendly schedule; plus summer Fridays, the office closes at noon (Memorial Day – Labor Day).
- We provide medical and dental plans, additional voluntary vision, short- and long-term disability, life, AD&D insurance, and 5 percent of annual salary contribution to 403(b) retirement plan after one year. In addition, we incentivize transit, biking, and walking, offering a dollar for dollar Metro Transit pass match, $1 for each trip to and from work by bike or walk, and an indoor bike storage area.
- We foster a respectful, inclusive, collaborative, and fun work environment.
Our hiring process and timeline
- We will review applications on a rolling basis until the position is filled; preference given to applicants submitting on or before Monday, September 23, 2019.
- Our hiring team will select finalists to interview in-person.
- Finalists will be invited to a second-round interview; at that time, we will ask for three references and two work samples relevant to this position, e.g. a technical paper, a professional writing sample, or other relevant materials.
- Ideally the selected candidate would begin work mid October to early November.
- Fresh Energy’s Equal Opportunity Employer Policy reflects our commitment to ensure equality, treat everyone with respect, and promote diversity in the workplace.
E-mail cover letter and resume to Marta Cardoza at firstname.lastname@example.org with the subject line “Senior Communications and Engagement Associate”. Please include cover letter and resume in one PDF document with your name as the title. No phone calls, please.