If you spent any time in the Twin Cities during the snow storm last week, you may have happened upon Fresh Energy's logo... more than 1,000 times. Minneapolis business Element Six Media has developed an innovative way for businesses to promote their brands through seasonal snow storms: the company physically stamps the snow with a company's logo. Check out the pictures.

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Messaging has always been at the core of the Media Center's work. There is almost nothing more important than learning how to make our information resonate to a large, diverse audience. That's why the Media Center traveled to focus groups around the region in the last year, in order to revamp its research. The strongest message that came out of the focus groups was the idea of transition and moving forward. People responded very favorably to the idea of moving into a modern energy system. However, I recently learned about another effective message that we didn't test.

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As the federal debate about cap and trade heats up and people start engaging in discussions about it, it's important to remember something: nobody knows what it is.

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